WHO ARE THE TRES AMIGOS?

THE SECRET FORMULA BEHIND 3 AMIGOS IS EXPONENTIAL RECOGNITION, TRUST & COOPERATION

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The Tres Amigos Nordic Concept represents the core needs and relationships involved in the journey of food producers expanding their reach into new markets. It symbolizes the collaboration and support among three essential stakeholders: the producer, the distributor, and the sales channels.

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The Producer: The first friend represents the food producer, who is at the heart of the journey. They bring their passion, expertise, and unique products to the table. Tres Amigos Nordic recognizes the needs of the producer, including accessing new markets, building brand recognition, and ensuring their products reach the right consumers. We aim to be a dependable ally for producers, offering them the support, resources, and connections necessary to navigate the complexities of entering the European, UK, and Nordic markets successfully.

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​The Distributor: The second friend represents the distributor, the vital link between producers and sales channels. Distributors play a crucial role in efficiently and effectively distributing products to the intended markets. Tres Amigos Nordic recognizes the importance of strong partnerships with distributors, as they facilitate logistics, supply chain management, and market penetration. We work closely with distributors, fostering collaboration and providing a platform for them to connect with high-quality food producers from Mexico and Latin America.

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The Sales Channels: The third friend represents the diverse range of sales channels, including small gourmet niche food shops, medium-sized specialty stores, and large retail chains. Tres Amigos Nordic acknowledges the significance of establishing relationships with a wide spectrum of sales channels to cater to the varied preferences of European, UK, and Nordic consumers. We strive to connect producers with the right sales channels, enabling their products to be available in various retail outlets and reaching a broad customer base.

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The concept of Tres Amigos signifies the interdependence and synergy among these three crucial stakeholders. Tres Amigos Nordic aims to foster RECOGNITION, TRUST & COOPERATION, with understanding and support between producers, distributors, and sales channels.

 

By facilitating these connections, we create a dynamic ecosystem where all parties benefit, enabling producers to thrive, distributors to expand their portfolios, and sales channels to offer unique and sought-after products to their customers.

Together, as Tres Amigos, we build a network of trust, cooperation, and shared success, working hand in hand to bring the vibrant flavors and rich culinary heritage of Mexico and Latin America to the European, UK, and Nordic markets.

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Join us today and be part of the Tres Amigos Nordic family!

Warm regards,

JUAN DE DIOS GARZA

Founder at Tres Amigos Nordic

nordic@tresamigos.dk